FINISH STRONG.
Enter the new year with a plan, stronger lifts, and momentum. Individualized coaching built around your goals, schedule, and equipment.
Choose your coachingStart sooner.
Get more coaching FREE.
Enroll before October 12, complete your payment and onboarding, and get coached through January 3, 2027. Your package covers the official 12-week block plus all coaching before October 12—for FREE.
The sooner you start, the more FREE coaching you get. Begin as soon as your onboarding and program preparation are complete, then receive continued programming, technique feedback, and accountability through January 3. Start building momentum now instead of waiting.
Choose your level of support.
Both packages include 12 weeks of individualized coaching. Prices below are for the complete package, paid upfront.
Standard
Structure, accountability, and feedback to move your training forward.
- Individualized training program
- Weekly written check-ins
- Programming adjustments as needed
- Video technique feedback
- Direct messaging support
- Initial goals and final progress review
Plus
Everything in Standard, plus private Zoom calls to talk through your training.
- All Standard coaching features
- Four private Zoom coaching calls
- 30 minutes per call
- Use calls when you need them
- Technique, progress, or goal discussions
- Available during bonus coaching too
Book around availability. Calls must be used during your coaching period.
Tell me where you want to go.
Share your goal.
Complete the Finish Strong interest form. Tell me what you want to improve and what your training looks like now.
Find the right fit.
We’ll discuss your schedule, equipment, and coaching needs before choosing your package and start date.
Build momentum.
Complete payment and onboarding, then start your program. Check in, submit footage, and adjust with me as you progress.
Joseph Lucero, MS, CSCS
I’m Joseph Lucero, owner of Harvesting Strength, a strength coach, college professor, and author. I hold a Master of Science degree and the Certified Strength and Conditioning Specialist (CSCS) credential.
I coach powerlifting and strongman champions at the local, state, national, and world levels. From local contests to the Arnold, I’ve been there—and I bring that experience to the way I prepare my athletes.
My clients include military personnel, law enforcement, athletes across sports, and ordinary people who simply want to be harder to kill. Whether you’re chasing a podium or building strength for everyday life, I’ll meet you where you are and give your training a clear direction.
A few useful answers.
What if I start after October 12?
No. You can start sooner and receive more FREE coaching through January 3. If you need to start after October 12, message Coach. We can still accommodate later starts, and I’ll explain your schedule, coaching period, and next steps before you enroll.
How does the early-start bonus work?
Pay for your package, complete onboarding, and begin coaching once your program is ready. Early enrollees receive coaching through January 3, 2027. Every day of coaching before October 12 is FREE, on top of the official 12-week block. The sooner you start, the more coaching you receive at the same price.
How do the four Zoom calls work?
Plus includes four private, 30-minute calls. Schedule them whenever they’re useful within your coaching period, including the early bonus period, subject to availability. They don’t have to happen every week. Unused calls expire when your coaching period ends.
Is this suitable for beginners?
You don’t need competition experience. We’ll discuss your training background and goals to make sure the program is appropriate for you before you enroll.
What if I’m traveling over the holidays?
Tell me your travel dates and available equipment so we can plan around them. The coaching period runs consecutively, so scheduling ahead helps you make the most of it.
I’m already a Harvesting Strength client. What should I do?
Let’s discuss your year-end goal through your current coaching plan. Finish Strong is designed for new and returning athletes. You can also share this page with a friend who needs coaching.
What happens after the 12 weeks?
We’ll review your progress and discuss the next step. Continuing coaching is a separate choice; the package doesn’t automatically renew.
Start with a conversation.
Use the interest form to share your training goals. We’ll figure out the right plan together.
Message Coach