FINISH
STRONG.
Enter the new year with a plan, stronger lifts, and momentum. Individualized coaching built around your goals, schedule, and equipment.
Choose your coachingOfficial kickoff: October 12, 2026 · Early starts available
Start sooner.
Get more coaching.
Enroll before October 12 and coaching can begin as soon as onboarding is complete. Your official 12 weeks begin October 12. Any coaching beforehand is a bonus at no extra cost.
Use that extra time to review technique, establish your program, and build your routine. The sooner you complete onboarding, the more bonus time you receive.
Choose your level of support.
Both packages include 12 weeks of individualized coaching. Prices below are for the complete package, paid upfront.
Standard
Structure, accountability, and feedback to move your training forward.
- Individualized training program
- Weekly written check-ins
- Programming adjustments as needed
- Video technique feedback
- Direct messaging support
- Initial goals and final progress review
Plus
Everything in Standard, with time to talk through your training in person online.
- All Standard coaching features
- Four private Zoom coaching calls
- 30 minutes per call
- Use calls when you need them
- Technique, progress, or goal discussions
- Available during bonus coaching too
Book around availability. Calls must be used during your coaching period.
Tell me where you want to go.
Share your goal.
Message me “FINISH STRONG” on Instagram. Tell me what you want to improve and what your training looks like now.
Find the right fit.
We’ll discuss your schedule, equipment, and coaching needs before choosing your package and start date.
Build momentum.
Complete payment and onboarding, then start your program. Check in, submit footage, and adjust with me as you progress.
Joseph Lucero, MS, CSCS
Owner of Harvesting Strength, strength coach, college professor, and author. I’ll help you connect your training to a clear goal—whether you want to improve your squat, bench, or deadlift, return to consistent lifting, or build toward a future competition.
A few useful answers.
Do I have to start on October 12?
No. October 12 is the official kickoff. Early starts receive bonus coaching after onboarding. If you need a later start, we can discuss availability; you still receive 12 weeks from your agreed start date.
How does the early-start bonus work?
Enroll before October 12 and complete your intake information. Coaching begins once your onboarding and program preparation are complete. The time before October 12 is included free; your official block runs October 12 through January 3.
How do the four Zoom calls work?
Plus includes four private, 30-minute calls. Schedule them whenever they’re useful within your coaching period, including the early bonus period, subject to availability. They don’t have to happen every week. Unused calls expire when your coaching period ends.
Is this suitable for beginners?
You don’t need competition experience. We’ll discuss your training background and goals to make sure the program is appropriate for you before you enroll.
What if I’m traveling over the holidays?
Tell me your travel dates and available equipment so we can plan around them. The coaching period runs consecutively, so scheduling ahead helps you make the most of it.
I’m already a Harvesting Strength client. What should I do?
Let’s discuss your year-end goal through your current coaching plan. Finish Strong is designed for new and returning athletes. You can also share this page with a friend who needs coaching.
What happens after the 12 weeks?
We’ll review your progress and discuss the next step. Continuing coaching is a separate choice; the package doesn’t automatically renew.
Start with a conversation.
Message me “FINISH STRONG” and the goal you want to work toward. We’ll figure out the right plan together.
Message Joey on Instagram